Trending AI tools in Latin America: the fastest-growing in 2026

xAI, the company behind Grok, gained more paying companies in Latin America in October than any other AI tool: the share of companies paying for it went from 0.85% to 1.55% in one month (+0.70 points). The jump showed up in Brazil, Mexico and Colombia alike.

After xAI, Anthropic and ElevenLabs advanced the most. Coding tools went the other way: Cursor and Lovable lost share of companies.

The figures come from Clara's AI Monitor, which tracks monthly spending on AI vendors by more than 45,000 companies that use Clara's corporate card in Brazil, Mexico and Colombia. That month-by-month view shows which tools are gaining paying companies and which are losing them.

Key findings

• xAI went from 0.85% to 1.55% of companies between September and October 2026 (+0.70 points).
• In the same month, xAI went from 1.05% to 1.81% in Brazil, from 0.68% to 1.33% in Mexico and from 0.98% to 1.71% in Colombia.
• ElevenLabs, which generates synthetic voices, gained 0.35 points in October to reach 3.33% of companies.
• Anthropic, paid for by 24.67% of companies, gained 0.66 points in the month.
• Cursor (−0.16 points) and Lovable (−0.11 points) lost share in October.

Which AI tool gained the most companies in October?

xAI, the company that develops Grok. In September, 0.85% of companies in the region paid for it; in October, 1.55%. No other tool gained as much in the month, not even Anthropic.

The gain was not confined to the regional total. In Brazil, xAI went from 1.05% to 1.81% of companies; in Mexico, from 0.68% to 1.33%; in Colombia, from 0.98% to 1.71%, all in the same month. In all three countries, it was among the three tools that gained the most companies in October.

Which other tools gained companies in the month?

Voice and video keep rising. ElevenLabs, which generates synthetic voices, gained 0.35 points and reached 3.33% of companies. Higgsfield went from 1.99% to 2.21%, and Runway from 0.30% to 0.45%. Granola, which takes meeting notes, advanced slightly less.

Anthropic, the company behind Claude, remains the AI tool paid for by the most companies in the region, with 24.67%. It gained 0.66 points in the month, far less than xAI.

Which tools lost companies in October?

Coding tools. Cursor went from 2.53% to 2.37%, and Lovable from 3.50% to 3.39%.

For Cursor, the decline goes beyond a single month: over 12 months, the share of companies paying for it fell 0.1 points. Even so, Cursor takes 6% of AI spend in the region, behind only Anthropic and OpenAI.

Lovable's yearly trend points the other way. Over 12 months, it is still one of the tools that gained the most companies (+1.2 points), but it lost share in October.

A smaller share does not necessarily mean fewer companies. The number of companies measured grows every month, so a tool can lose share while keeping the customers it had.

What about Brazil, Mexico and Colombia?

In Brazil, the tools that gained the most companies in October were xAI (+0.76 points), ElevenLabs (+0.42 points) and Runway (+0.23 points). In Mexico, they were Anthropic (+0.82 points), OpenAI (+0.66 points) and xAI (+0.65 points). In Colombia, Anthropic (+1.29 points), xAI (+0.73 points) and OpenAI (+0.45 points).

xAI is the common thread: it ranks among the month's three biggest gainers in all three countries.

And over 12 months?

Compared with October 2025, the tools that advanced the most after Anthropic and OpenAI were Higgsfield, from 0.29% to 2.21%, ElevenLabs, from 1.66% to 3.33%, and Lovable, from 2.20% to 3.39%. The table shows each tool's 12-month change next to the monthly change.

Which new tools appeared?

In October, RunPod, which rents out computing capacity to run AI models, began showing up on the invoices of a meaningful number of companies: 0.12% of companies in the region paid for it.

Over the last 12 months, four other tools that were absent from companies' invoices have started to appear: Base44 (0.26%), which builds apps from text; OpenCode (0.28%), an open-source coding agent; DeepSeek (0.18%), the Chinese LLM developer; and fal.ai (0.17%), a platform for running image and video models.

How to cite

AI Monitor (Clara), "Trending AI tools in Latin America: the fastest-growing in 2026", updated November 2026. Available at clara.com/ai-monitor.