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BrasilAI tools for business: what Latin American companies pay for in 2026
After Anthropic and OpenAI, Lovable, which builds apps from text, is the AI tool paid for by the most companies in Latin America: 3.4% paid for it in October 2026. A year earlier, the figure was 2.2%.
Next come ElevenLabs, which generates synthetic voices, with 3.3%, Google (2.9%) and the coding tool Cursor (2.4%). In all, 36.6% of companies in Brazil, Mexico and Colombia paid for at least one AI tool in the month.
The figures come from Clara's AI Monitor, which tracks month by month which AI vendors companies pay for with Clara's corporate card. It covers more than 45,000 companies in Brazil, Mexico and Colombia.
Key findings
- Anthropic, the company behind Claude, is paid for by 24.7% of companies in the region, and OpenAI, the company behind ChatGPT, by 20.1%.
- Over 12 months, Anthropic went from 3.1% to 24.7% of companies; OpenAI, from 18.5% to 20.1%.
- Beyond those two, no tool tops 3.4%, Lovable's share.
- Higgsfield, a video tool, went from 0.29% to 2.2% in 12 months.
- Cursor ranks sixth by number of companies but takes 6% of AI spend, the third-largest share.
- Google, the company behind Gemini, is already paid for by 2.9% of companies in the region.
Which AI tools do Latin American companies use the most?
Anthropic and OpenAI, by a wide margin: 24.7% and 20.1% of companies in the region paid for them in October 2026. Anthropic takes 57.6% of everything companies spend on AI, and OpenAI, 19.4%.
After them comes a mix of coding, voice and video tools, plus Google: Lovable (3.4%), ElevenLabs (3.3%), Google (2.9%), Cursor (2.4%) and Higgsfield (2.2%).
Which tools gained the most companies in 12 months?
Anthropic, by a wide margin: it went from 3.1% to 24.7% of companies between October 2025 and October 2026. Over the same period, OpenAI went from 18.5% to 20.1%.
Among the ten most widely paid tools, Higgsfield (+1.9 points) and Lovable (+1.2 points) posted the next-biggest gains. ElevenLabs also gained ground. xAI's Grok went from 0.41% to 1.6%, and OpenRouter from 0.16% to 0.93%.
Cursor went the other way: it lost 0.11 points over the period.
Do more paying companies mean more money?
Not necessarily. ElevenLabs is paid for by 3.3% of companies but takes 1.2% of AI spend. Cursor has fewer paying companies (2.4%) and takes 6% of spend. A coding tool costs more per company than a voice tool.
What about Brazil, Mexico and Colombia?
Anthropic and OpenAI also lead in all three countries. After them, the most used tools in Brazil are Lovable (5.9%), ElevenLabs (4%) and Cursor (3.1%). In Mexico, they are ElevenLabs (2.9%), Google (2.7%) and Higgsfield (2.1%). In Colombia, Google (4.1%), ElevenLabs (3.4%) and Lovable (3.1%).
In Brazil, 36.2% of companies paid for at least one AI tool, compared with 35.8% in Mexico and 41.9% in Colombia.
| # | Tool | Type | % of companies, Oct 2026 | Share of AI spend |
|---|---|---|---|---|
| 1 | Anthropic | LLM | 24.7% | 57.6% |
| 2 | OpenAI | LLM | 20.1% | 19.4% |
| 3 | Lovable | app building and coding | 3.4% | 2.4% |
| 4 | ElevenLabs | voice and audio | 3.3% | 1.2% |
| 5 | LLM | 2.9% | 0.34% | |
| 6 | Cursor | app building and coding | 2.4% | 6% |
| 7 | Higgsfield | video | 2.2% | 1.7% |
| 8 | xAI | LLM | 1.6% | 0.55% |
| 9 | HeyGen | video | 1.2% | 0.44% |
| 10 | OpenRouter | LLM | 0.93% | 1.4% |
Source: AI Monitor (Clara), October 2026. % of companies that paid for each tool in the month; share of total spend of AI companies. Client companies with corporate card transactions.
Vendors paid for by few companies in the country are not shown in the table.
How to cite
AI Monitor (Clara), "AI tools for business: what Latin American companies pay for in 2026", updated November 2026. Available at clara.com/ai-monitor.