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AI adoption rate% of active companies with at least one AI payment
All countries36.6%
Brazil36.2%
Mexico35.8%
Colombia41.9%
AI spend shareOctober 2026
Anthropic57.6%
OpenAI19.4%
Cursor6.0%
Lovable2.4%
Other14.6%
Other groups tools with less than 2% of the share.
AI spend growthMonthly spend of the same companies vs. January 2024 (= 1×).
38.2×since January 20245.5× in 12 months
Adoption by vendor% of active companies with at least one payment to the tool
Anthropic24.7%
OpenAI20.1%
Lovable3.4%
ElevenLabs3.3%
Google AI2.9%
Top 5 with at least 6 months of history · October 2026.
Adoption
Clara AI Monitor, data as of October 2026. AI adoption rate of 36.6% in Latin America; Brazil 36.2%, Mexico 35.8% and Colombia 41.9%. Spend share: Anthropic 57.6%, OpenAI 19.4%, Cursor 6.0%, Lovable 2.4% and others 14.6%. AI spend growth of 5.5 times in 12 months, on a base of more than 40,000 companies. Adoption by vendor: Anthropic 24.7%, OpenAI 20.1%, Lovable 3.4%, ElevenLabs 3.3% and Google AI 2.9%.