The AI tools companies stopped paying for (2024–2026)

In January 2024, 1.4% of companies in Latin America paid for Midjourney, the image generator. In October 2026, the figure was 0.45%. Writing assistants such as Jasper and Copy.ai have all but vanished from corporate cards.

AI video and voice generation went the other way: between January 2024 and October 2026, the share of companies paying for AI video generation grew more than fivefold, and the share paying for voice generation more than quadrupled.

The figures come from Clara's AI Monitor, which tracks monthly spending on AI vendors by more than 45,000 companies that use Clara's corporate card in Brazil, Mexico and Colombia. That makes it possible to see not only which companies start paying for a tool, but also which ones stop.

Key findings

• Midjourney fell from 1.5% of companies at its peak, in March 2024, to 0.45% in October 2026.
• The decline is not Midjourney's alone: the share of companies paying for any AI image generation tool went from 1.7%, at its peak, to 1.1%.
• In Latin America, writing assistants reached 0.29% of companies in January 2024. Today they barely register.
• AI video generation went from 0.87% to 4.5% of companies, and voice generation from 1.4% to 6.3%.

Which AI tools did companies stop paying for?

Two families of tools have lost ground among companies since 2024: image generation, dragged down by Midjourney, and writing assistants such as Jasper, Copy.ai and Writesonic. In January 2024, Midjourney alone was paid for by 1.4% of companies in the region.

Midjourney: from the 2024 peak to 0.45% of companies

Midjourney generates images from a text description. In 2024, it was the image tool paid for by the most companies in the region, by a wide margin. Its reach peaked in March 2024, at 1.5%. Since then, the decline has been gradual, month after month, with no single plunge.

By October 2026, 0.45% of companies in the region paid for the tool. Even so, it is still the image tool paid for by the most companies.

The other image tools did not make up for the decline. The share of companies paying for any of them, Midjourney included, went from 1.7% at its peak, also in March 2024, to 1.1%.

Writing assistants: almost gone

Jasper, Copy.ai and Writesonic were built to write marketing copy with AI, and Grammarly to proofread and rewrite. In Latin America, writing assistants reached 0.29% of companies in January 2024.

In October 2026, almost no company in the region paid for them.

Video and voice: what grew over the same period

While image and writing tools shrank, other AI tools grew. The share of companies in the region paying for AI video generation went from 0.87% in January 2024 to 4.5% in October 2026. For voice generation, it went from 1.4% to 6.3%.

The most widely paid video tools are Higgsfield, which generates videos from text and images, and HeyGen, which makes avatar videos. In voice, ElevenLabs leads, with the tools that record and summarize meetings right behind.

What about Brazil, Mexico and Colombia?

Midjourney also lost ground in all three countries. In Brazil, it went from 2.2% at its peak, in April 2024, to 0.54%. In Mexico, from 1.4% at its peak, in March 2025, to 0.34%. In Colombia, from 1.5% at its peak, in March 2024, to 0.68%.

Video and voice also grew in each country between January 2024 and October 2026. In Brazil, the share paying for AI video generation more than tripled, and the share paying for voice generation more than tripled. In Mexico, video grew more than sixfold and voice grew nearly sixfold. In Colombia, video more than quadrupled and voice more than tripled.

How to cite

AI Monitor (Clara), "The AI tools companies stopped paying for (2024–2026)", updated November 2026. Available at clara.com/ai-monitor.