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BrasilBest AI voice generators? What Latin American companies pay for (2026)
ElevenLabs, which generates synthetic voices, is the AI voice tool paid for by the most companies in Latin America: 3.3% in October 2026, up from 1.7% a year earlier. Right behind are the AI meeting notetakers: Read AI, Fireflies.ai and Granola.
The share of companies paying for any AI voice or audio tool went from 3.9% to 6.3% in 12 months.
The figures come from Clara's AI Monitor, which tracks monthly spending on AI vendors by more than 45,000 companies that use Clara's corporate card in Brazil, Mexico and Colombia.
Key findings
- ElevenLabs went from 1.7% to 3.3% in 12 months, the biggest gain among voice tools.
- Granola, a meeting notetaker, went from 0.03% to 0.65% over the period.
- Read AI (0.89%) and Fireflies.ai (0.68%), also meeting tools, barely moved over the year.
- Wispr Flow, which transcribes what people say into text, went from 0.05% to 0.42%.
Which AI voice tool do companies use the most?
ElevenLabs, with 3.3% of companies in the region in October 2026. It turns text into narration, dubbing and voices for customer service.
AI that takes meeting notes
After ElevenLabs come the tools that join meetings, transcribe them and summarize what was said. Read AI has 0.89% of companies in the region, Fireflies.ai 0.68% and Granola 0.65%. Tactiq, another notetaker, lost 0.05 points over 12 months.
Granola is the group's newcomer: a year earlier, almost no company in the region paid for it (0.03%).
Voice transcription and music
Wispr Flow, which transcribes what you say and types the text into any app, went from 0.05% to 0.42% in 12 months. Suno, which generates music with AI, went from 0.17% to 0.35%. Plaud, a recorder that transcribes and summarizes conversations, has 0.21%.
As a category, AI voice and audio tools take 3.1% of AI spend in the region.
What about phone-based voice agents?
They are AI voice tools too: platforms such as Retell AI, Vapi and Bland answer and place calls with synthetic voices. In Latin America, few companies pay for them so far.
What about Brazil, Mexico and Colombia?
ElevenLabs leads in all three countries, with 4% of companies in Brazil, 2.9% in Mexico and 3.4% in Colombia. In Brazil, Granola is second, with 0.83%; in Mexico and Colombia, Read AI is, with 0.97% and 1.1%.
AI voice and audio tools reach 7.5% of companies in Brazil, 5.4% in Mexico and 6.3% in Colombia.
| # | Tool | % of companies, Oct 2026 | Oct 2025 | 12-month change | Share of AI spend |
|---|---|---|---|---|---|
| 1 | ElevenLabs | 3.3% | 1.7% | +1.7 pp | 1.2% |
| 2 | Read AI | 0.89% | 0.87% | +0.02 pp | 0.36% |
| 3 | Fireflies.ai | 0.68% | 0.54% | +0.14 pp | 0.31% |
| 4 | Granola | 0.65% | 0.03% | +0.62 pp | 0.58% |
| 5 | Wispr Flow | 0.42% | 0.05% | +0.37 pp | 0.06% |
| 6 | Suno | 0.35% | 0.17% | +0.18 pp | 0.03% |
| 7 | Tactiq | 0.32% | 0.37% | −0.05 pp | 0.10% |
| 8 | Plaud | 0.21% | 0.07% | +0.14 pp | 0.09% |
Source: AI Monitor (Clara), October 2026. % of companies that paid for each tool in the month; share of total spend of AI companies. Client companies with corporate card transactions.
Vendors paid for by few companies in the country are not shown in the table.
How to cite
AI Monitor (Clara), "Best AI voice generators? What Latin American companies pay for (2026)", updated November 2026. Available at clara.com/ai-monitor.