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BrasilBest AI video generators? What Latin American companies pay for (2026)
Higgsfield is the AI video tool paid for by the most companies in Latin America: 2.2% in October 2026, up from 0.29% a year earlier. HeyGen, which makes avatar videos, is second, with 1.2%.
The share of companies paying for any AI video generation tool went from 2.4% to 4.5% in 12 months. AI image generation moved the other way.
The figures come from Clara's AI Monitor, which tracks monthly spending on AI vendors by more than 45,000 companies that use Clara's corporate card in Brazil, Mexico and Colombia.
Key findings
- Higgsfield gained 1.9 points in 12 months, the biggest gain among video tools.
- HeyGen, which makes avatar videos, went from 0.82% to 1.2%.
- Runway (0.45%), a video generator, and Opus Clip (0.41%), which cuts videos into clips for social media, round out the top four.
- AI image generation lost ground: the share of companies paying for it went from 1.6% to 1.1%.
Which AI video tool do companies use the most?
Higgsfield, with 2.2% of companies in the region in October 2026. It generates videos from text and images, with ready-made camera effects, and grew the most over the year. It leads the video ranking in Brazil, Mexico and Colombia.
AI avatars: HeyGen
HeyGen generates videos with avatars: digital presenters that read a script, with no camera or studio required. Companies use it for training, sales and internal communications. In October 2026, 1.2% of companies in the region paid for it.
Editing and video generation
Opus Clip, which cuts long videos into clips for social media, has 0.41% of companies, about the same as a year earlier (0.40%). Runway, a video generator, has 0.45%, compared with 0.52% a year earlier. Captions (0.18%), which edits videos with subtitles and avatars, and Kling (0.28%), another video generator, come right after.
What about AI image generation?
It lost ground. The share of companies paying for an AI image generation tool went from 1.6% to 1.1% in 12 months. Midjourney, the most widely paid image tool, has 0.45%. Combined, image tools take 0.25% of AI spend, and video tools take 2.7%.
What about Brazil, Mexico and Colombia?
The same pair leads in all three countries. In Brazil, Higgsfield (2.4%) and HeyGen (1.4%); in Mexico, Higgsfield (2.1%) and HeyGen (0.94%); in Colombia, Higgsfield (2.1%) and HeyGen (1.3%).
AI video generation tools reach 5.1% of companies in Brazil, 4.1% in Mexico and 4.4% in Colombia.
| # | Tool | % of companies, Oct 2026 | Oct 2025 | 12-month change | Share of AI spend |
|---|---|---|---|---|---|
| 1 | Higgsfield | 2.2% | 0.29% | +1.9 pp | 1.7% |
| 2 | HeyGen | 1.2% | 0.82% | +0.34 pp | 0.44% |
| 3 | Runway | 0.45% | 0.52% | −0.07 pp | 0.21% |
| 4 | Opus Clip | 0.41% | 0.40% | +0.01 pp | 0.04% |
| 5 | Kling | 0.28% | 0.21% | +0.07 pp | 0.06% |
| 6 | Captions* | 0.18% | — | — | 0.02% |
| 7 | Descript | 0.12% | 0.10% | +0.02 pp | 0.02% |
| 8 | InVideo | 0.09% | 0.11% | −0.02 pp | 0.02% |
Source: AI Monitor (Clara), October 2026. % of companies that paid for each tool in the month; share of total spend of AI companies. Client companies with corporate card transactions.
* No 12-month comparison. Captions: had no paying companies a year earlier.
Vendors paid for by few companies in the country are not shown in the table.
How to cite
AI Monitor (Clara), "Best AI video generators? What Latin American companies pay for (2026)", updated November 2026. Available at clara.com/ai-monitor.