RIO2C: Fábrica de Startups and Clara Announce First-of-Its-Kind Partnership

Rio de Janeiro, April 2022 - Aligning innovation and entertainment, RIO2C, the event that aims to foster partnerships between startups and present disruptive business solutions, began this Tuesday (26) and runs through May 1.

Divided into an Innovation Committee, Pitching Panel, Mentoring and Startups 2022, the event gives companies access to a complete program to discuss ideas and solutions. The Pitching Panel will feature the founders of Fábrica de Startups, Ula Amaral, Hector Gusmão and Bruno Castello.

Aiming to bring more agility and transform financial processes, Fábrica de Startups, an innovation studio, and the Latin American unicorn Clara, which offers corporate expense management solutions paired with an international credit card, announced a partnership to develop the Brazilian business market and bring a greater number of payment benefits to corporations and startups.

“We are developing a project that will bring more financial quality to companies. That is why we will participate together in RIO2C with a stand focused on experimentation and soon hold a dinner with partner startups to discuss CVC, present ideas and start thinking outside the box. Clara’s participation in our space is just the beginning; we are preparing many things for the ecosystem,” says Hector Gusmão, CEO of Fábrica de Startups.

With more than 400 clients in Brazil, including Amaro, Creditas and Revelo, Clara believes this is the right moment to increase connections with Brazilian entrepreneurs and bring its financial expertise to other companies’ ecosystems.

“Our goal is to have an increasingly robust set of financial solutions that gives companies more autonomy, flexibility and agility in decision-making. This partnership is a step toward the digital transformation of the financial sector for startups and large corporations,” says Layon Costa, Country Manager of Clara in Brazil.

About Fábrica de Startups: Fábrica de Startups was created in Europe in 2012 and brought to Brazil in 2017 by Ula Amaral, Hector Gusmão and Bruno Castello. The trio had a successful experience with the concepts created in Portugal and decided to adapt them to the Brazilian reality. Fabstart is an innovation factory for corporations and startups that promotes business and a culture of transformation, helping Brazilian companies become innovation benchmarks worldwide. Today it serves 20 major brands and contributes to the development of more than 400 startups.