Clara Strengthens Its Growth Leadership with Jorge de Lara as President

The strategic appointment caps a year of growth and consolidation for Clara, with $150 million USD raised between debt and equity

Mexico City, January 5, 2026 - Clara, the leading corporate spend management and payments platform in Latin America, announces the appointment of Jorge de Lara as its new President for Mexico. This appointment comes at a time of strong expansion, driven by the raise this year of more than $150 million USD between debt and equity, underscoring investor confidence in Clara's business model and market potential.

Clara has experienced exponential growth since its launch in 2021, helping more than 30,000 Latin American businesses digitize and optimize their financial management, with a focus on mid-sized and large companies.

Jorge de Lara brings to Clara more than two decades of experience leading growth, innovation and business development strategies at corporations such as American Express, where he led the corporate business (Global Commercial Services) for Mexico and LATAM; Aeroméxico, where he led commercial and product strategy; and Edenred, where he was general manager of the mobility division in Mexico.

This combined expertise is particularly relevant to Clara's mission, whose corporate card and spend management solution includes offerings dedicated to the travel and corporate mobility industry.

"There isn't a single person in the world with more relevant leadership experience for Clara than Jorge," said Gerry Giacoman, CEO and co-founder of Clara. "Not only because of his extensive experience building solutions for corporate payment management and his relationships with large companies, but also because he's someone we see sharing our corporate values. With his support, we're ready to accelerate our growth and set new standards that combine solidity with technological agility."

As President for Mexico, Jorge will play a cross-functional role that includes leading growth and acquisition strategy in the Mexican market, where the company was born before beginning its regional expansion. He will also focus on strengthening strategic partnerships with current and future clients.

"Clara's growth and ambition are undeniable. Joining a team with such a clear mission to transform how businesses manage their finances, especially at a moment of such technological momentum in the region, is incredibly exciting. I am committed to ensuring Clara remains the engine of growth and financial control for every business in Mexico," said Jorge de Lara, President for Mexico at Clara.

Clara will continue consolidating its position as the platform of choice for large corporations, serving thousands of business leaders across the region, including key references in Mexico and Colombia such as the Mexican Stock Exchange, Smart Fit, Holcim, OCESA, Viva Aerobus, Miniso, among others. Beyond corporate cards, Clara is a comprehensive, AI-powered platform. This layer of intelligence gives businesses unprecedented financial visibility and control, automating critical spend management processes. With its model validated by its recent debt facility and a strengthened executive team, Clara continues redefining financial efficiency across the Latin American business ecosystem.

About Clara

Clara is the leading corporate spend management solution in Latin America. Its platform, designed to automate financial operations and deliver an unmatched level of control and efficiency, includes corporate credit cards, invoice management, bill payments, international payments and proprietary real-time spend management software.

Founded in 2021 as a Latin American company, it has received investment from leading regional venture capital firms such as Monashees, Kaszek Ventures and Canary, and from global investors such as Notable Capital, Coatue, DST Global, ICONIQ Growth, General Catalyst and Goldman Sachs.

Clara's mission is to help businesses operate with agility and clarity, becoming more efficient and less bureaucratic through a platform that integrates multiple payment methods with innovative spend management tools.

More information at clara.com.