Roberta Savattero Assumes as Global Director of Marketing at Clara

São Paulo, Brazil, February 23, 2023 - Clara, a corporate card and spend control platform, defined Brazil as a priority for the company's growth in 2023. Along these lines, the company's global marketing is now led by Brazilian Roberta Savattero, who will coordinate regional actions in Brazil, Mexico and Colombia and prepare the ground for future expansions.

Clara's new Global Director of Marketing has experience in the technology sector, with stints at fintechs, healthtechs and proptechs such as N26, Casai and Alice. Roberta also worked at consumer companies such as Unilever and Nestlé, developing and executing branding, communication and marketing strategies.

The executive holds a degree in Business Administration from the University of São Paulo (USP) and a law degree from the Getúlio Vargas Foundation (FGV). She also completed courses in business strategy and marketing at Maastricht University and strategic planning at Miami Ad School, as well as a creative strategy course at SandBox Escola de Estratégia.

The executive's hiring also highlights Clara's commitment to diversity, as one of the few fintechs with women in C-Level positions. “It is an honor to join the global team to simplify financial processes in Latin America. We have the best product for companies that want to combine control and flexibility, and we will intensify our presence in the region's key markets, especially Brazil,” says Roberta.

For Clara's CEO and co-founder, Gerry Giacomán Colyer, Roberta's promotion to the global level has several positive implications, such as being in a key position to launch new services and consolidate Clara's positioning in the country and in Latin America. “Roberta's solid experience at technology companies is crucial for an innovative company like Clara. I am certain she will contribute to consolidating the brand and increasing the company's performance,” says Gerry.