Clara Appoints Andreas Waldmann as Its New Chief Marketing Officer

Mexico City, September 1, 2021 - Clara, a business spend management platform, announced the addition of Andreas Waldmann as its new Chief Marketing Officer (CMO), whose main mission will be to promote and develop strategies that strengthen the company's presence in Latin America and especially in Brazil.

The executive has more than 15 years of experience in business strategy, e-commerce and digital marketing, working with large companies including Lufthansa, Citi and Volaris. Waldmann has led teams focused on product, technology, data, brand design and comprehensive marketing strategies. He also holds an MBA from INSEAD and a degree from the University of Münster in Germany.

“Andreas's arrival on the team will be fundamental to continuing to strengthen our presence in Mexico in terms of brand positioning and expansion in Latin America. We are convinced that his vision and extensive experience will be an invaluable contribution so the company can continue creating and adding value for the thousands of businesses we work with today,” said Gerry Giacomán Colyer, CEO and co-founder of Clara.

“Startups not only in Mexico but in Latin America and the world are transforming business, so accepting this professional challenge within a company characterized by its dynamism, innovation and rapid growth excites me greatly. I am certain that we will continue developing increasingly innovative products, which will not only allow us to reaffirm our position as the best financial solution for companies in the region but also give them the possibility of keeping control of their finances, empowering their teams and facing the growth they constantly experience.” said Andreas Waldmann.