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Clara Announces the Launch of Clara Conta and Advances in Building the Most Complete Corporate Payments Ecosystem in Latin America

November 28, 2023Clara Editorial TeamNewsroom

Clara launched Clara Conta in Brazil, a digital account connected to its platform that adds boletos and TED transfers to credit cards and centralizes corporate payments in one place.

Clara Announces the Launch of Clara Conta and Advances in Building the Most Complete Corporate Payments Ecosystem in Latin America

São Paulo, November 28, 2023 - Latin America's leading solution for companies to make and manage all their payments, fintech Clara announces another important step in its journey to consolidate itself as the first integrated financial management platform that concentrates all corporate payment methods: the launch of Clara Conta in Brazil. With the purpose of being more than a digital account, the new feature is connected to Clara Platform and allows users to expand payment methods, offering not only credit cards but also boletos and TED transfers. All so companies can centralize all transactions in one place and finally leave behind multiple payment systems and controls.

In addition to benefiting from real-time payment management, Clara Conta customers will have access to a package of exclusive benefits, such as net returns of 110% of the CDI rate. To complete the offer, there will be no charge for using the features.

"The fact that we disclose benefits in net terms is in line with our brand values of transparency and clarity and is a major communication differentiator in the market, which is used to sharing gross figures. With Clara Conta, money does not need to stay in the account for any minimum period to earn the return," comments Francisco Simon, country manager of Clara in Brazil.

The new feature, made possible by the recent authorization Clara received from the Central Bank of Brazil to operate as a Payment Institution, is aligned with the ambition of making Brazil the company's main market in 2024. Brazil already shows growth rates 2x higher than Mexico in transaction volume. With Clara Conta, the company expects to more than double the number of customers served in the country next year and capture a good share of the B2B payments market, estimated at US$120 trillion according to Goldman Sachs figures.

Clara Conta works as a digital account connected to Clara Platform, the company's intelligent payment management software, which can even be integrated with the main ERPs. Through it, the company gains the power to manage its payment methods at any time of day, in addition to viewing everything spent in real time.

In practice, customers can create a card for an employee going on a last-minute trip, pay a supplier or even issue a boleto for a customer, always tracking each cash inflow and outflow instantly in one place, on Clara Platform. Clara cards are also compatible with the main wallets, such as Apple Pay and Samsung Pay.

The product was developed with the aim of facilitating the day-to-day work of finance teams, which generally dedicate several days of the month to the bank reconciliation process. At the same time, Clara Conta impacts the experience of all employees who, until today, due to the lack of an adequate market solution, need to use their own capital to pay for day-to-day expenses and wait weeks, or even months, for reimbursement.

"The launch of Clara Conta is the result of our own customers' requests, who more than ever want efficiency and to concentrate expense control and payment methods in a single system," explains Francisco. "We already offered the best credit card payments solution and now we are proud to say we are bringing something unique that brings together other payment methods, such as boletos, TEDs and visualization of everything happening in real time. And this is just the beginning of a pipeline of launches: soon we should offer PIX and other features aimed at bringing more practicality to our users' daily lives," he completes.

The new product arrives on the market in a context of intense growth for Clara in Brazil, which recently announced the move of its headquarters to the country. Today, the company transacts more than R$1 billion locally in credit cards and has an operation that has doubled in size every semester. Large companies such as Banco Votorantim, BR Malls and Grupo Trigo (owner of brands such as China in Box, Spoleto and Gendai) have even adopted the platform as an important ally in payment management.

For more information, visit www.clara.com

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