--- title: "Claude vs ChatGPT: which one Latin American companies pay for" description: "Anthropic and OpenAI take almost all the money Latin American companies pay to LLM-focused AI companies. See who comes next in October 2026." canonical: "https://www.clara.com/ai-latam-monitor-posts/claude-vs-chatgpt" lang: "en-US" alternate_html: "https://www.clara.com/ai-latam-monitor-posts/claude-vs-chatgpt" --- # Claude vs ChatGPT: which one Latin American companies pay for (2026) November 13, 2026 **In October 2026, 24.7% of companies in Latin America paid Anthropic, the company behind Claude, and 20.1% paid OpenAI, the company behind ChatGPT. Beyond those two, no LLM-focused AI company tops 2.9% of companies.** xAI's Grok went from 0.41% to 1.6% in 12 months and now ranks fourth, ahead of OpenRouter (0.93%). Google, with Gemini, has 2.9% of companies but takes only 0.34% of AI spend. The figures come from Clara's [AI Monitor](https://www.clara.com/ai-monitor), which tracks month by month how much companies pay each AI vendor with Clara's corporate card. It covers more than 45,000 companies in Brazil, Mexico and Colombia. **Key findings** - Anthropic takes 57.6% of everything companies in the region spend on AI, and OpenAI, 19.4%. - Combined, LLM-focused AI companies take 80.4% of AI spend. - Grok went from 0.41% to 1.6% of companies in 12 months. - OpenRouter, which resells models from several vendors, has 0.93% of companies and 1.4% of spend. ![% of companies that paid for each of the most used LLM vendors, Latin America, Oct 2026](https://www.clara.com/_astro/assets/grafico.0a11aca8.svg) ### Claude or ChatGPT: which one do companies pay for? Both, on a scale no other LLM-focused AI company comes close to. In October 2026, 24.7% of companies in the region paid Anthropic and 20.1% paid OpenAI. By spend, though, Anthropic pulls far ahead: it takes 57.6% of AI spend, against 19.4% for OpenAI. A year earlier, the picture was different: in October 2025, 3.1% of companies paid Anthropic, and 18.5% paid OpenAI. The share of companies paying any LLM-focused AI company went from 19.4% to 34% in 12 months (+14.6 points), and the group's share of AI spend rose from 56.9% to 80.4%. ### Who comes after Claude and ChatGPT? Google, xAI and OpenRouter, none with more than 2.9% of companies. Google, which owns Gemini, ranks third by number of companies (2.9%) but takes 0.34% of spend. xAI's Grok grew faster: it went from 0.41% to 1.6% in 12 months and ranked ahead of OpenRouter in October. OpenRouter is a different case: it gives access to models from several vendors, including Anthropic and OpenAI, through a single account. Part of what companies pay it ends up with Claude and ChatGPT. It went from 0.16% to 0.93% of companies in 12 months (+0.77 points). ### What about Perplexity? Perplexity, the AI-powered answer engine, is paid for by 0.41% of companies in the region, practically the same as a year earlier (0.37%). ### What about Brazil, Mexico and Colombia? Anthropic and OpenAI also lead in all three countries. Google ranks third in Brazil (2.9%), Mexico (2.7%) and Colombia (4.1%). Grok has 1.8% of companies in Brazil, 1.3% in Mexico and 1.7% in Colombia. In Colombia, Perplexity ranks fifth, with 0.68%. Combined, LLM-focused AI companies are paid for by 33.3% of companies in Brazil, 33.5% in Mexico and 39% in Colombia. | # | Tool | % of companies, Oct 2026 | Share of AI spend | | - | ---------- | ------------------------ | ----------------- | | 1 | Anthropic | 24.7% | 57.6% | | 2 | OpenAI | 20.1% | 19.4% | | 3 | Google | 2.9% | 0.34% | | 4 | xAI | 1.6% | 0.55% | | 5 | OpenRouter | 0.93% | 1.4% | | 6 | Perplexity | 0.41% | 0.13% | Source: AI Monitor (Clara), October 2026\. % of companies that paid for each tool in the month; share of total spend of AI companies. Client companies with corporate card transactions. Vendors paid for by few companies in the country are not shown in the table. ![Clara](https://www.clara.com/_astro/assets/clara-logo.c4dab7c8.svg) ### How to cite AI Monitor (Clara), "Claude vs ChatGPT: which one Latin American companies pay for (2026)", updated November 2026\. Available at clara.com/ai-monitor. - AI Latam Monitor ## You might also like - [AI adoption by industry in Latin America (2026)](https://www.clara.com/ai-latam-monitor-posts/ai-adoption-by-industry) - [AI adoption in Latin America: how many companies pay for AI (2026)](https://www.clara.com/ai-latam-monitor-posts/ai-adoption-in-latin-america) - [The AI tools companies stopped paying for (2024–2026)](https://www.clara.com/ai-latam-monitor-posts/ai-tools-companies-stopped-paying-for) - [AI tools for business: what Latin American companies pay for in 2026](https://www.clara.com/ai-latam-monitor-posts/ai-tools-for-business) ## Create your account in minutes [**Start now**](https://global.clara.com/signup?utm%5Fsource=clara.com&utm%5Fmedium=referral&utm%5Fcampaign=en%5Fcloser)