--- title: "Best AI voice generators: what companies in Latin America pay for" description: "ElevenLabs leads AI voice generation, followed by AI meeting notetakers. See which voice tools Latin American companies paid for in October 2026." canonical: "https://www.clara.com/ai-latam-monitor-posts/best-ai-voice-generators" lang: "en-US" alternate_html: "https://www.clara.com/ai-latam-monitor-posts/best-ai-voice-generators" --- # Best AI voice generators? What Latin American companies pay for (2026) November 13, 2026 **ElevenLabs, which generates synthetic voices, is the AI voice tool paid for by the most companies in Latin America: 3.3% in October 2026, up from 1.7% a year earlier. Right behind are the AI meeting notetakers: Read AI, Fireflies.ai and Granola.** The share of companies paying for any AI voice or audio tool went from 3.9% to 6.3% in 12 months. The figures come from Clara's [AI Monitor](https://www.clara.com/ai-monitor), which tracks monthly spending on AI vendors by more than 45,000 companies that use Clara's corporate card in Brazil, Mexico and Colombia. **Key findings** - ElevenLabs went from 1.7% to 3.3% in 12 months, the biggest gain among voice tools. - Granola, a meeting notetaker, went from 0.03% to 0.65% over the period. - Read AI (0.89%) and Fireflies.ai (0.68%), also meeting tools, barely moved over the year. - Wispr Flow, which transcribes what people say into text, went from 0.05% to 0.42%. ![% of companies that paid for each of the most used AI voice tools, Latin America, Oct 2026](https://www.clara.com/_astro/assets/grafico.bdec8d9c.svg) ### Which AI voice tool do companies use the most? ElevenLabs, with 3.3% of companies in the region in October 2026\. It turns text into narration, dubbing and voices for customer service. ### AI that takes meeting notes After ElevenLabs come the tools that join meetings, transcribe them and summarize what was said. Read AI has 0.89% of companies in the region, Fireflies.ai 0.68% and Granola 0.65%. Tactiq, another notetaker, lost 0.05 points over 12 months. Granola is the group's newcomer: a year earlier, almost no company in the region paid for it (0.03%). ### Voice transcription and music Wispr Flow, which transcribes what you say and types the text into any app, went from 0.05% to 0.42% in 12 months. Suno, which generates music with AI, went from 0.17% to 0.35%. Plaud, a recorder that transcribes and summarizes conversations, has 0.21%. As a category, AI voice and audio tools take 3.1% of AI spend in the region. ### What about phone-based voice agents? They are AI voice tools too: platforms such as Retell AI, Vapi and Bland answer and place calls with synthetic voices. In Latin America, few companies pay for them so far. ### What about Brazil, Mexico and Colombia? ElevenLabs leads in all three countries, with 4% of companies in Brazil, 2.9% in Mexico and 3.4% in Colombia. In Brazil, Granola is second, with 0.83%; in Mexico and Colombia, Read AI is, with 0.97% and 1.1%. AI voice and audio tools reach 7.5% of companies in Brazil, 5.4% in Mexico and 6.3% in Colombia. | # | Tool | % of companies, Oct 2026 | Oct 2025 | 12-month change | Share of AI spend | | - | ------------ | ------------------------ | -------- | --------------- | ----------------- | | 1 | ElevenLabs | 3.3% | 1.7% | +1.7 pp | 1.2% | | 2 | Read AI | 0.89% | 0.87% | +0.02 pp | 0.36% | | 3 | Fireflies.ai | 0.68% | 0.54% | +0.14 pp | 0.31% | | 4 | Granola | 0.65% | 0.03% | +0.62 pp | 0.58% | | 5 | Wispr Flow | 0.42% | 0.05% | +0.37 pp | 0.06% | | 6 | Suno | 0.35% | 0.17% | +0.18 pp | 0.03% | | 7 | Tactiq | 0.32% | 0.37% | −0.05 pp | 0.10% | | 8 | Plaud | 0.21% | 0.07% | +0.14 pp | 0.09% | Source: AI Monitor (Clara), October 2026\. % of companies that paid for each tool in the month; share of total spend of AI companies. Client companies with corporate card transactions. Vendors paid for by few companies in the country are not shown in the table. ![Clara](https://www.clara.com/_astro/assets/clara-logo.c4dab7c8.svg) ### How to cite AI Monitor (Clara), "Best AI voice generators? What Latin American companies pay for (2026)", updated November 2026\. Available at clara.com/ai-monitor. - AI Latam Monitor ## You might also like - [AI adoption by industry in Latin America (2026)](https://www.clara.com/ai-latam-monitor-posts/ai-adoption-by-industry) - [AI adoption in Latin America: how many companies pay for AI (2026)](https://www.clara.com/ai-latam-monitor-posts/ai-adoption-in-latin-america) - [The AI tools companies stopped paying for (2024–2026)](https://www.clara.com/ai-latam-monitor-posts/ai-tools-companies-stopped-paying-for) - [AI tools for business: what Latin American companies pay for in 2026](https://www.clara.com/ai-latam-monitor-posts/ai-tools-for-business) ## Create your account in minutes [**Start now**](https://global.clara.com/signup?utm%5Fsource=clara.com&utm%5Fmedium=referral&utm%5Fcampaign=en%5Fcloser)