--- title: "Best AI video generators: what companies in Latin America pay for" description: "Higgsfield and HeyGen lead AI video adoption across Latin America, ahead of Runway, Opus Clip and Kling. October 2026 ranking." canonical: "https://www.clara.com/ai-latam-monitor-posts/best-ai-video-generators" lang: "en-US" alternate_html: "https://www.clara.com/ai-latam-monitor-posts/best-ai-video-generators" --- # Best AI video generators? What Latin American companies pay for (2026) November 13, 2026 **Higgsfield is the AI video tool paid for by the most companies in Latin America: 2.2% in October 2026, up from 0.29% a year earlier. HeyGen, which makes avatar videos, is second, with 1.2%.** The share of companies paying for any AI video generation tool went from 2.4% to 4.5% in 12 months. AI image generation moved the other way. The figures come from Clara's [AI Monitor](https://www.clara.com/ai-monitor), which tracks monthly spending on AI vendors by more than 45,000 companies that use Clara's corporate card in Brazil, Mexico and Colombia. **Key findings** - Higgsfield gained 1.9 points in 12 months, the biggest gain among video tools. - HeyGen, which makes avatar videos, went from 0.82% to 1.2%. - Runway (0.45%), a video generator, and Opus Clip (0.41%), which cuts videos into clips for social media, round out the top four. - AI image generation lost ground: the share of companies paying for it went from 1.6% to 1.1%. ![% of companies that paid for each of the most used AI video tools, Latin America, Oct 2026](https://www.clara.com/_astro/assets/grafico.2f5dc2a1.svg) ### Which AI video tool do companies use the most? Higgsfield, with 2.2% of companies in the region in October 2026\. It generates videos from text and images, with ready-made camera effects, and grew the most over the year. It leads the video ranking in Brazil, Mexico and Colombia. ### AI avatars: HeyGen HeyGen generates videos with avatars: digital presenters that read a script, with no camera or studio required. Companies use it for training, sales and internal communications. In October 2026, 1.2% of companies in the region paid for it. ### Editing and video generation Opus Clip, which cuts long videos into clips for social media, has 0.41% of companies, about the same as a year earlier (0.40%). Runway, a video generator, has 0.45%, compared with 0.52% a year earlier. Captions (0.18%), which edits videos with subtitles and avatars, and Kling (0.28%), another video generator, come right after. ### What about AI image generation? It lost ground. The share of companies paying for an AI image generation tool went from 1.6% to 1.1% in 12 months. Midjourney, the most widely paid image tool, has 0.45%. Combined, image tools take 0.25% of AI spend, and video tools take 2.7%. ### What about Brazil, Mexico and Colombia? The same pair leads in all three countries. In Brazil, Higgsfield (2.4%) and HeyGen (1.4%); in Mexico, Higgsfield (2.1%) and HeyGen (0.94%); in Colombia, Higgsfield (2.1%) and HeyGen (1.3%). AI video generation tools reach 5.1% of companies in Brazil, 4.1% in Mexico and 4.4% in Colombia. | # | Tool | % of companies, Oct 2026 | Oct 2025 | 12-month change | Share of AI spend | | - | ---------- | ------------------------ | -------- | --------------- | ----------------- | | 1 | Higgsfield | 2.2% | 0.29% | +1.9 pp | 1.7% | | 2 | HeyGen | 1.2% | 0.82% | +0.34 pp | 0.44% | | 3 | Runway | 0.45% | 0.52% | −0.07 pp | 0.21% | | 4 | Opus Clip | 0.41% | 0.40% | +0.01 pp | 0.04% | | 5 | Kling | 0.28% | 0.21% | +0.07 pp | 0.06% | | 6 | Captions\* | 0.18% | — | — | 0.02% | | 7 | Descript | 0.12% | 0.10% | +0.02 pp | 0.02% | | 8 | InVideo | 0.09% | 0.11% | −0.02 pp | 0.02% | Source: AI Monitor (Clara), October 2026\. % of companies that paid for each tool in the month; share of total spend of AI companies. Client companies with corporate card transactions. \* No 12-month comparison. Captions: had no paying companies a year earlier. Vendors paid for by few companies in the country are not shown in the table. ![Clara](https://www.clara.com/_astro/assets/clara-logo.c4dab7c8.svg) ### How to cite AI Monitor (Clara), "Best AI video generators? What Latin American companies pay for (2026)", updated November 2026\. 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