--- title: "AI tools for business: what Latin American companies pay for" description: "Anthropic and OpenAI lead what companies in Brazil, Mexico and Colombia pay for, but coding, voice and video tools fill the rest of the October 2026 ranking." canonical: "https://www.clara.com/ai-latam-monitor-posts/ai-tools-for-business" lang: "en-US" alternate_html: "https://www.clara.com/ai-latam-monitor-posts/ai-tools-for-business" --- # AI tools for business: what Latin American companies pay for in 2026 November 13, 2026 **After Anthropic and OpenAI, Lovable, which builds apps from text, is the AI tool paid for by the most companies in Latin America: 3.4% paid for it in October 2026\. A year earlier, the figure was 2.2%.** Next come ElevenLabs, which generates synthetic voices, with 3.3%, Google (2.9%) and the coding tool Cursor (2.4%). In all, 36.6% of companies in Brazil, Mexico and Colombia paid for at least one AI tool in the month. The figures come from Clara's [AI Monitor](https://www.clara.com/ai-monitor), which tracks month by month which AI vendors companies pay for with Clara's corporate card. It covers more than 45,000 companies in Brazil, Mexico and Colombia. **Key findings** - Anthropic, the company behind Claude, is paid for by 24.7% of companies in the region, and OpenAI, the company behind ChatGPT, by 20.1%. - Over 12 months, Anthropic went from 3.1% to 24.7% of companies; OpenAI, from 18.5% to 20.1%. - Beyond those two, no tool tops 3.4%, Lovable's share. - Higgsfield, a video tool, went from 0.29% to 2.2% in 12 months. - Cursor ranks sixth by number of companies but takes 6% of AI spend, the third-largest share. - Google, the company behind Gemini, is already paid for by 2.9% of companies in the region. ![% of companies that paid for each of the most used AI tools, Latin America, Oct 2026](https://www.clara.com/_astro/assets/grafico.c9fcf365.svg) ### Which AI tools do Latin American companies use the most? Anthropic and OpenAI, by a wide margin: 24.7% and 20.1% of companies in the region paid for them in October 2026\. Anthropic takes 57.6% of everything companies spend on AI, and OpenAI, 19.4%. After them comes a mix of coding, voice and video tools, plus Google: Lovable (3.4%), ElevenLabs (3.3%), Google (2.9%), Cursor (2.4%) and Higgsfield (2.2%). ### Which tools gained the most companies in 12 months? Anthropic, by a wide margin: it went from 3.1% to 24.7% of companies between October 2025 and October 2026\. Over the same period, OpenAI went from 18.5% to 20.1%. Among the ten most widely paid tools, Higgsfield (+1.9 points) and Lovable (+1.2 points) posted the next-biggest gains. ElevenLabs also gained ground. xAI's Grok went from 0.41% to 1.6%, and OpenRouter from 0.16% to 0.93%. Cursor went the other way: it lost 0.11 points over the period. ### Do more paying companies mean more money? Not necessarily. ElevenLabs is paid for by 3.3% of companies but takes 1.2% of AI spend. Cursor has fewer paying companies (2.4%) and takes 6% of spend. A coding tool costs more per company than a voice tool. ### What about Brazil, Mexico and Colombia? Anthropic and OpenAI also lead in all three countries. After them, the most used tools in Brazil are Lovable (5.9%), ElevenLabs (4%) and Cursor (3.1%). In Mexico, they are ElevenLabs (2.9%), Google (2.7%) and Higgsfield (2.1%). In Colombia, Google (4.1%), ElevenLabs (3.4%) and Lovable (3.1%). In Brazil, 36.2% of companies paid for at least one AI tool, compared with 35.8% in Mexico and 41.9% in Colombia. | # | Tool | Type | % of companies, Oct 2026 | Share of AI spend | | -- | ---------- | ----------------------- | ------------------------ | ----------------- | | 1 | Anthropic | LLM | 24.7% | 57.6% | | 2 | OpenAI | LLM | 20.1% | 19.4% | | 3 | Lovable | app building and coding | 3.4% | 2.4% | | 4 | ElevenLabs | voice and audio | 3.3% | 1.2% | | 5 | Google | LLM | 2.9% | 0.34% | | 6 | Cursor | app building and coding | 2.4% | 6% | | 7 | Higgsfield | video | 2.2% | 1.7% | | 8 | xAI | LLM | 1.6% | 0.55% | | 9 | HeyGen | video | 1.2% | 0.44% | | 10 | OpenRouter | LLM | 0.93% | 1.4% | Source: AI Monitor (Clara), October 2026\. % of companies that paid for each tool in the month; share of total spend of AI companies. Client companies with corporate card transactions. Vendors paid for by few companies in the country are not shown in the table. ![Clara](https://www.clara.com/_astro/assets/clara-logo.c4dab7c8.svg) ### How to cite AI Monitor (Clara), "AI tools for business: what Latin American companies pay for in 2026", updated November 2026\. Available at clara.com/ai-monitor. - AI Latam Monitor ## You might also like - [AI adoption by industry in Latin America (2026)](https://www.clara.com/ai-latam-monitor-posts/ai-adoption-by-industry) - [AI adoption in Latin America: how many companies pay for AI (2026)](https://www.clara.com/ai-latam-monitor-posts/ai-adoption-in-latin-america) - [The AI tools companies stopped paying for (2024–2026)](https://www.clara.com/ai-latam-monitor-posts/ai-tools-companies-stopped-paying-for) - [Best AI coding tools? What Latin American companies pay for (2026)](https://www.clara.com/ai-latam-monitor-posts/best-ai-coding-tools) ## Create your account in minutes [**Start now**](https://global.clara.com/signup?utm%5Fsource=clara.com&utm%5Fmedium=referral&utm%5Fcampaign=en%5Fcloser)